How to make an Etsy listing video from a photo

You don’t need to film anything. Here’s how to go from one product photo to a video on your listing, and how to choose a photo that works.

1. Choose the right photo

• Show one clear item. Sharp, well lit and not too busy.
• Leave some space around it. The photo is center-cropped to the format you choose, so an item at the edge can get cut off.
• Use your own photo. If there are people in it, you need their permission.

2. Say how it should move

Describe what moves, not what the item is. Small, believable motion works best for products. Some ideas:

• Candles: “flame flickers, slow push-in”
• Jewelry: “slow orbit, light glints on the metal”
• Prints and home decor: “slow push-in, soft daylight shifts across the room”
• Clothing: “fabric moves gently in a light breeze”

3. Pick calm or dynamic motion

Here’s one photo with two settings. Calm stays steady with gentle movement. Dynamic moves the camera more. Five seconds is enough for most items, and you can choose 10.

4. Check the clip against your real item

Watch it all the way through and look closely at labels, text, shape and color, which is where AI video is most likely to change something. If it isn’t accurate, remake it or don’t use it.

5. Download and add it to your listing

1. In Takefox, open Download for… and choose an Etsy format.
2. In Etsy’s Listing Manager, open the listing and go to Photo and video.
3. Upload the video and check the preview on both phone and desktop.

Not sure about length or size? Here are Etsy’s video requirements.

Common questions